The Marketing Advanced Examination is made up of two papers. The content includes:
- Nature of Marketing
- The Marketing Environment
- Types of Markets
- Marketing research tools
- Market Segmentation
- The Marketing Mix
- The Product
- Pricing
- Marketing Communications
- The Marketing Plan
- International Marketing
- Consumerism and Customer Relationship Marketing
- Distribution
(Matsec Syllabus Marketing A Level)
Explore the entire syllabus (topics in detail, pre-requisites, specimen paper and grade descriptors here):
http://www.um.edu.mt/matsec
To apply for the Marketing A Level course call 21227799 or email us for more information.
