Intermediate Level Marketing
1 sessions of 1.5 hours weekly
The aim of this course is to introduce the basic concepts of Marketing to students who do not intend to specialise in this area of study.
The Marketing Intermediate Examination is made up of one paper. The content includes:
- Nature of Marketing
- The Marketing Environment
- Marketing research tools
- Market Segmentation
- The Marketing Mix
- The Product
- Pricing
- Marketing Communications (Promotion)
- Relationship Marketing
- Distribution (Place)
(Based on the Matsec Syllabus Marketing Intermediate Level)
Explore the entire syllabus (topics in detail, pre-requisites, specimen paper and grade descriptors here): http://www.um.edu.mt/matsec
To apply for Marketing Intermediate Level course call 21227799 or email us for more information.
